As soon as you inject some humor into your business communication, especially funny and humorous emails, people will call you unprofessional in the best case , or throw you off of the building using the window as the exit. I can risk an answer if that would make you happy. The reason "people" don't like funny emails or any humor in business communications is that they take themselves too seriously. There, this is my take on it. They use suits, drive fancy cars, go to expensive dinners and convince the world and themselves that they are saving the world, making it a better place - so, there is no place for jokes.
This time I may have an answer to why this happens. One - Likeability. If someone makes us laugh we tend to like them. Cialdini's book explains the correlation between people liking us and doing business with us, but that's not all.
Two - Social Value. We want to look cool, so we share things that we think will make us look good with people that we interact with, and brands are counting on that virality to make their messages spread like a virus.
There may be more reasons for that but I will leave you with those two, and start to show you how you may take advantage of funny emails in your business. I will not enter in the merits of the ethics of cold emailing , or if this is still something effective nowadays - but if you want to do it, you will have to get attention, stand up from those same old boring emails people send over and over. And there is no one better than the master of funny cold emails Jon Buchan in this segment, and here's an example of a cold email that he wrote a while ago and ended up making him famous.
I have included a sticker containing a picture of a ferret that has been dressed up. According to the internet, his name is Colin. I trust this will charm you into submission.
And Jon explains all the details of this email here , click and learn. Single people may be more familiar with Hinge, but despite not being at that category anymore, I love the way these guys do marketing on Instagram, so I decided to search about their funny email game, and I was not disappointed:. When someone, or some company, makes you laugh, your trust in that person or company increases.
Do you want your customers to trust you? Humor may help. Humor helps your marketing stand out. It gets more attention. It helps create a deeper and more loyal connection with your audience. All that said, you need to use humor carefully, at the appropriate times. Q: Why did the woman dump her marketer boyfriend? A: Lack of engagement. Really Good Emails definitely did that with a subject line that pushed the envelope and made us all do a double-take.
Subject line : I shipped my pants. Now, the content of the email covered shipping and order confirmation messages. But it certainly does stand out from others in the inbox. Subject line: Why do melons always have weddings? Open to reveal : Because they cantaloupe! Humor in subject lines could also be a tool to boost your email open rates.
Just save the punchline for the inside of your message. They have to see the punchline for themself. Just make sure you win them over after you get the open. Email call-to-action CTA buttons are a great place to put some personality into your marketing. Phrasee gets a little edgy with language and uses a pop culture reference in its CTA button, which encourages subscribers to book a demo.
Like good product-related puns, you can also use inside jokes that only your audience will get to further strengthen the trust within your community.
For B2B, industry humor fits into this category. So would exercise jokes for a fitness email list, or video game jokes on a gamer list. Memes are a funny way to insert a little relatable, industry humor into email marketing. For example, you could throw a meme like this into an email targeting dental practices:. Abandoned cart emails are one good place to write funny emails, including the strategic use of sarcasm.
Sometimes, all you need to make someone laugh is a great photo, graphic, or meme. You can always send someone an inside joke or reminisce about something funny that always cracks you up, but you could also try and send something new.
A hilarious quote or clever pun, for example. Imagine wrestling yourself through work, school, or an overwhelming sense of grumpiness. Suddenly you receive a hilarious text from your boyfriend. Now you can do the same for him! Making your girlfriend laugh wins you huge bonus points in the relationship department. Remember the key element to a funny text is the surprise effect. Start the day with a smile instead of a frown and wish your friends the funniest good morning ever.
Is one of your friends sick or hospitalized? Cheer them up by sending one of these messages. Some of these texts are a bit on the dark side, so be careful who you send them to! Pranking usually goes one step further than a funny text message. Looking for more? Check our article about fake text messages. Anonymous text — Jul 3,
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