Facebook networking tool

Question: How many Facebook networking groups do you belong to? So how can Facebook be used for job networking?

Read on to learn: Why Facebook networking is so important Our 10 Facebook networking tips that will grow your professional network. In other words, is it really even worth it? Facebook will help you maintain a valuable presence in your niche First and foremost, Facebook networking can help you become a well-known voice in your niche.

But what does that mean? People start recognizing you as an authority in conversations surrounding your niche. People know what your business offers and how to get in touch with you. People start to develop relationships with you, which may eventually turn into business relationships and sales. Gain the ability to contribute to industry conversations instead of your competitors!

That means: You lose out on potential sales. Your competitors become better recognized than you. You lose the respect of other industry leaders. So how do you avoid those consequences? Regularly contribute to conversations in your niche. Where else are you going to have access to that kind of volume?

High lead-to-close ratio A lead-to-close ratio analyzes how many of the leads a platform generates will ultimately become paying customers. It has the potential to: Increase your brand recognition Lead to more professional relationships which lead to more sales Expose your business to new customers Generate new leads Every lead you generate on Facebook through networking or other strategies has a high chance of becoming a paying customer.

Learn from your Facebook groups Many people join groups on Facebook because they want to learn something. As a networker, there are 2 main things you should be focusing on learning: What are the interests, trends, likes, and dislikes of the members of your group? How could you use this audience data to improve your business?

For example, you might learn: New ways to market yourself New trends or ideas that you could incorporate into your business New productivity habits In the same group we mentioned above, there are plenty of posts made by people trying to learn more about their niche.

Cut out the spam! You may choose to make your own group. If you do, follow this word of caution: Make sure to keep spammers out of your groups!

Offer support to group members Providing customer service on Facebook can make your business look good. You will consistently see more: Followers Page visitors Sales 6. Build deeper relationships One of the biggest mistakes business people make when networking on social media is not pursuing actual relationships with others. Participate in professional conversations Another common feature of Facebook groups is the presence of conversations about professional topics.

If you run a coffee roastery, finding professional conversations about coffee roasting is an excellent way to: Spread your expertise Learn from other s Find new people to connect with If you make a Facebook group in your niche, you should regularly post conversation starters that spark professional conversations like this one.

Post valuable content If you find a group in your niche, what will determine whether you join it or not? Other access options You may be able to access this content by logging in via your Emerald profile.

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Abstract Purpose This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and through empirical observation interviews and questionnaires and theoretical analysis studies and academic literature on the subject , to analyse the reactions of individuals in social media particularly in Facebook and its confluence with the organizations.

Findings Today the focus continues to be very connected to sales and promotions and to traditional communication channels when it should move to create interactions with meaning for the audience through content before focusing on sales.

Practical implications Organizations should consider the way they communicate with their target audience and consider social networks and mobile technologies as a new way of expanding the business, adapting to this new consumer not contemplated by the traditional marketing and communication media. Whereas, for most people who have been in the workplace for decades, LinkedIn is the more straightforward platform to use. It is strictly for professional purposes and although it has evolved to support more frequent sharing, has far fewer features than Facebook, making it ideal for the technologically challenged.

But there is no question that, if used appropriately, Facebook can have a very positive, and arguably, a much more significant impact on your career goals. And with access to an audience of 2. With Facebook, you can create event pages, fundraisers, widgets, and tools for countless other applications. Learning how to use these features properly can be overwhelming, especially for those who aren't Facebook savvy.

Therein lies the dilemma for those who wish to both simplify and keep their personal life separate from their work life. The line between social and professional networking can get blurry, and knowing when to draw it is critical to advancing your career.

If you're careful about what you share and use your connections wisely, social media can be an excellent tool to both build your career and decide what party you want to go to or movie to watch — a win-win! Facebook users, particularly i-Gen and millennials, who use the platform for both personal and professional purposes should be diligent about what content e.

They have recently introduced changes to personal profiles, giving more space to work and education information. Employers have checked applicants on Facebook for years, and most people Google you before meetings and your Facebook profile is likely to come up in searches.

The way people use Facebook is different to that of a few years ago. This means there is a case for branding oneself on Facebook just like we have always been doing on LinkedIn. This is the first thing you will want to do to brand yourself, a vanity URL is basically your customized domain on Facebook.

Instead of facebook. Note that this new vanity URL will double as your Facebook email address, it will become joeshmoe at facebook. You will inevitably get friend requests from people you know professionally. Do you want these to see all your pictures and videos?

If not, you can either choose to hide them from all users but a list that you set up. Or you can create different groups of friends which will have different access to your full profile. Will your Facebook picture pass the granny test? If not, upload the same one you use on LinkedIn.